How did a game like this fail?

They destroyed their own game

Overwatch during launch was perfect
Then they fucked it up by screwing around with everyone's kits that it became an absolute clusterfuck of a mess, even going so far to COMPLETELY CHANGE a kit and make a character completely different just because casuals couldn't counter something because their pea-sized brains can't comprehend actually switching to a hard-counter hero mid-match.

Also incredibly slow updates. Yeah Heroes are nice but we got like... 4 heroes in 3 years. New skins are abysmal and absolutely not worth the 3k gold. It's obvious everyone competent in the art design team have left Overwatch team a long time ago. Also the events are a joke -- literally rehashed and repeated events over and over again

Blizz shot themselves in the foot.

A few beers and arcade mode make it -almost- palatable. I bought it way back at $60 and have been trying to get my money's worth of fun ever since

still playing, still having fun

>Overwatch during launch was perfect

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MOBA syndrome - went through so many changes people simply lost interest.
Most new characters were overpowered on release or got buffed into a nonsensical OP state so older characters like Rhein started struggling because they just got punched around like a pinball.

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It suffers from Blizzard's modern design philosophies where they try to cater to the lowest common denominator.
>Oh, players would feel bad if other people could see their score, better hide that
>Oh, players are upset about toxic players, better dedicate fifteen billion resources to moderation
>Oh, having limited ammo would be too complicated for the modern player, better get rid of that
>Oh, players who can't aim or don't have good reflexes would feel bad if they tried to play, better add heroes catering to them
>Oh, having community servers would mean the game wouldn't be under our absolute control, better get rid of that

People got of the game and Blizzard trying to advertise it with porn didn't last forever.

It unironically was. Remember when D.Va was actually useful? Or Reinhardt? Or literally every character worked in a comp no matter what the meme pick of the day was.

Hell, Symmetra, one of the most useless characters in current Overwatch was incredibly fucking powerful in the right hands of an actual skilled player. Now you just get fucking reported for picking Symmetra.

>people actually thought this would be the TF2 killer
oh no no no no

Fundamentally flawed game design. The biggest mistakes are Damage to enemies charges ultimate meter, Healing on allies charges ultimate meter, and tanks are too good at protecting allies.

That 1 design decision fuels the stale pace of organized play, which is "we're going to sit behind shields and poke each other until we can do a massive ult-splosion." It feels pretty stupid to have the stakes of a minutes long match decided by the few-second interaction between 10 ultimates near the end.