Why hasn’t Betty Ross ever appeared in the MCU again

Why hasn’t Betty Ross ever appeared in the MCU again

And why doesn’t General Ross seem to give a shit about the Hulk since the Incredible Hulk movie?

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Dropped plots.

Irl...we moved on.

betty ross, jane foster how many marvel ladies has the MCU dropped now in favor of black widow?

>Why hasn’t Betty Ross ever appeared in the MCU again
Disney realized that nobody gives a shit about civilian love interests and Betty Ross by extension, so they don't bother bringing her back.

>And why doesn’t General Ross seem to give a shit about the Hulk since the Incredible Hulk movie?
The Avengers initiative and all the problems they caused made caused him to reprioritize his issues with The Hulk. He is visibly annoyed in Civil War that The Avengers have lost track of both him and Thor though, comparing it to the US Army just losing track of two nuclear warheads in terms of accountability.

Real Answer; Since Disney can't make money off another Hulk solo film thank to Universal Studios owning the distribution rights they don't care to acknowledge ANY Hulk material at all. That's why he's such a joke side character

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How long do they own the distribution rights for?

>they don't care to acknowledge ANY Hulk material at all
Which is why Ross, a primary Hulk antagonist, appeared in Civil War, Infinity War, and Endgame.

This
This is a very old take at this point

That's the only real leftover from The Incredible Hulk they're willing to keep. Betty is gone, neither Leader nor Blonsky will ever be seen again, and I'm right about the rights preventing them from making new solos.

Only real answer.
Tumblr answer.