What happened after this? I haven't read comics in quite some time and as far ad I can remember...

Boys how can we rewrite batman to make him compelling but not destroy his core character?
I've thought about this, and thought about turning Wayne Industries into a Construction Contractor for Gotham, so the general plot is trying to make Wayne Industries profitable in a crime ridden Gotham where nobody wants to build anything or move into a crime ridden city.
This is where Batman comes into play, with Wayne attempting to retake Gotham from the criminals, while trying to make stop his company from dying, by stopping weapons deals and smuggling, criminal organizations, and terrorists from blowing shit up every sunday to try and make gotham more appealing so more people move in.

that happened already but it was other rich people profiting off of Batman's efforts.

Wasn't that already moved out of Black Label to Johns' imprint?

Marvels worse.

Literally only spics and bangladeshi shills were excited for it.