>French soccer’s Professional Football League (LFP) has announced that food delivery service Uber Eats will become the new naming rights sponsor of Ligue 1 from the start of the 2020/21 campaign.
>Uber Eats will serve as an official partner of French soccer’s top flight next season before putting its name to the competition for the following two years, with the league set to be known as Uber Eats Ligue 1 until the end of the 2021/22 campaign.
>According to French daily newspaper Le Figaro, Uber Eats will pay the LFP €32 million (US$36.1 million) over the course of the agreement, marking a significant increase on the reported €20 million paid by furnishing and household appliances retailer Conforma, Ligue 1’s previous title sponsor.
>As if an agreement with Uber Eats isn't embarrassing enough, it turns out that from 2020, the ball for every Ligue 1 match will be brought on the pitch by an Uber Eats delivery man.
>As if an agreement with Uber Eats isn't embarrassing enough, it turns out that from 2020, the ball for every Ligue 1 match will be brought on the pitch by an Uber Eats delivery man