In this thread, we discuss this long gone era. It still has not been defined or been given a name. However, if you were alive when it happened, you know about it. Especially if you were on the Internet. In this thread, we gather as much information as possible about said time. From here on, we will refer to it as "the movement".
>Start
[cannot really pinpoint a start]
>Reasons for start
The improvement of social media (namely the appearance of Facebook and Twitter)
[don't know what other events precipitated the movement]
>Musical context
In short words: indie pop and rock. This music didn't really try to be challenging or groundbreaking. The intent seems to have been to make well produced feel good catchy pop/rock music. In this regard, it was similar to 80s mainstream pop music. There was some anti-mainstream factor to it though, but overall the tone is not by any means against consumerism, at least not in an honest way (think champagne socialists or hippies with an iPhone).
The first half of the 2000s was dominated by post-punk and garage rock revivals (which btw were part of the kick-start of the whole 80s nostalgia thing that we still see today), however interest in bands such Interpol, The Killers and The Strokes faded as the movement progressed.
>Associated genres
neo-psychedelic, post-rock, folk rock, shoegaze, dream pop, math rock, "indietronica", "chillwave" and the internet microgenres explosion (which extended well into the 2010s, culminating at vaporwave). Dubstep was kinda well received before it went mainstream and became brostep.
