>Some notes from the Bushiroad annual financial report. Profits for New Japan were down from last year. Actual profits were not listed, but there was a category Bushiroad reported for sports companies, which means New Japan and their other sports company, Kixroad, their kickboxing company. In that category, which is dominated by New Japan, profits dropped from $7 million to $5.6 million. The difference, with revenue up, is that the company made more investments in visual content (all the videos) and in expansion into international markets (U.S., Australia and U.K. in particular).
>I’m still not convinced coming to the U.S. and doing lots of small shows is effective expansion. The idea you expose your product with money-losing sellouts of small buildings is not understanding the modern wrestling market, particularly in the U.S. If anything, it gives the feel of a minor league product.
>Besides, the key to New Japan live events is almost as much merch sales. Plus, they have to advertise the lineups in advance, but given the way they do booking that’s not going to happen. They already ran a major event at the Cow Palace, for example, and then came back in an 800-seat building for the J Cup, which sold out instantly and was a fun show, but felt more like going to a local indie than a major league event, aside from the in-ring talent being more proficient and a ridiculous main event. But then you come back two months later in a 2,500 seat arena, and have trouble selling tickets because you’re dealing with a very small area audience, given no strong television in the market (and even with AXS, which is very limited in scope, it’s not like there are ads on AXS plugging these shows) and there’s a limit to how many times they’ll pay big ticket prices.
>The idea running more often in the market strengthens the market sounds logical, but it’s actually the reverse that’s the case. WWE only most major markets a few times a year with all its television, and unless it’s a PPV, it rarely draws big, and they have tons more area fans. There’s a reason they run so many shows in Bismarks, knowing they will draw 2,000 fans, and not more in Los Angeles, where for a night they can draw more, because they recognize less is more and the current incarnation of the product, they’ll hurt the big markets by running too often.
>Also, New Japan’s overseas merchandise revenue was way down, which is due to the loss of the big U.S. merch movers after January. They did about $25 million in ticket sales (average ticket price at $57.33 per head), $15 million in merchandise and $10 million in content, which would be basically New Japan World and television.
>All of the Bushiroad directors, including Harold Meij, are up for renewal in October 2020. When Meij was brought in to run New Japan, He talked about having a three-year plan. He had talked about his goal of increasing revenue to $100 million per year, and while New Japan has grown significantly every year under him, they are nowhere close to that figure and they could never achieve that kind of a number running business the way they do now with live events being such a key. To do so would require current revenue stream increases that don’t seem possible, or create new streams, which will take time to mature.
And now that it's competing with aew for the shared audience, it's only going to get worse.
David Adams
>The big growth in wrestling revenue that WWE has had and UFC has had comes from TV rights increases, and the Japanese market hasn’t had that kind of inflation, plus with Japan still dominated by six networks which aren’t going to put wrestling in prime time or pay big money, as the cable/satellite station market is tiny compared to the U.S., those increases would have to come from overseas. And that’s a hard nut to crack for a Japanese business as compared to an American business based on culture.
>Interestingly, when New Japan updated its web site, they erased the International Department from the company overview. That was Michael Craven’s department. Craven was in charge of the U.K. Royal Quest show as well as Australia, but his department has had nothing to do with the U.S. shows, which has an American non-wrestling team in charge. - WON.
MAKE THE FUCKING CALL, HAROLD. PROFITS ARE DOWN, MERCHANDISE IS DOWN, ATTENDANCE OVERSEAS IS WAY DOWN. MAKE. THE. FUCKING. CALL. OR STAY OUT OF AEW'S TERRITORY.
OP left out a pretty important sentence from the the begging and of course you are all astonishingly easily worked retard wastes of space faggots as usual. >NEW JAPAN: Some notes from the Bushiroad annual financial report. New Japan grossed $50 million during the period from August 1, 2018 to July 31, 2019, which would be the biggest year in its history. It was up 10.8 percent from last year. New Japan drew 436,000 paid for live attendance during the year, which makes the sixth year in a row live attendance has increased. Profits for New Japan were down from last year. Actual profits were not listed, but there was a category Bushiroad reported for sports companies, which means New Japan and their other sports company, Kixroad, their kickboxing company. In that category, which is dominated by New Japan, profits dropped from $7 million to $5.6 million. The difference, with revenue up, is that the company made more investments in visual content (all the videos) and in expansion into international markets (U.S., Australia and U.K. in particular).
Michael Hall
OH NONONONONONO AEW TRANNIES COCK BLOCKE- OR SHOULD I SAY DILATION BLOCKED
Luke Young
>Revenue up but profits are down lol, based retard. Revenue doesn't mean shit compared to profits.
Gabriel Rodriguez
>Profits for New Japan were down from last year Are you retarded or what Shin Chan?
Charles Garcia
So, revenue overall is up and it's just NJPW investing poorly, putting too much faith in overseas product? Seems like it pretty much dismisses the Elite's impact and solidifies the idea that NJPW need to stay in Japan, since their live attendance there is growing still despite their departure.
Adam Perez
>OR STAY OUT OF AEW'S TERRITORY.
The surgery table?
Ryder Wilson
Did you thank Okada for making New Japan a money making machine?
Should've worked with AEW instead of betting on ROH, nips
Justin Scott
Tranny cope
Jose Gonzalez
>revenue up >attendance up >everything associated with NJPW specifically is up >but total profit of the sports company of which NJPW is only one part of is down HMM I FUCKING WONDER IF THE OTHER SHITTER COMPANY IS RESPONSIBLE, NOPE MUST BE ALL HAROLD'S FAULT, BRING BACK MUH ELITE fucking Meltzer
Carter Harris
Tranny doesn't realize that AEW is a potential enemy while RoH is too small to create issues.
Ryder Cox
>Revenue up >But made less money So New Japan is run poorly?
Joshua Jackson
>>Some notes from the Bushiroad annual financial report. >PLEEEEEEEEEASE HAROLD WORK WITH CODY MARKO STUNT HAS GREAT WORKRATE PLEASE PLEASE PLEASE NYLA ROSE AND ISHII IS A DREAM MATCH-UP LISTEN TO BE HAROLD-SAMA HAROOOOOOOOOOOOOOOOOOOOLD
>>everything associated with NJPW specifically is up Learn how to read.
Jacob Hill
They still made a fairly large profit retard and that's what matters.
Jaxon Anderson
>AEW has all the best NJPW western talent >AEW has no intention of going in to Japan >NJPW needs their guys to draw in the West Based retA+rd
Samuel Kelly
They made less return, moron-sama
Jaxon Lopez
>AEW has all the best NJPW western talent
Huh? Did this tranny take too many estrogen pills today?
You don't understand business so shut it
Luke Cox
>The difference, with revenue up, is that the company made more investments in visual content (all the videos) and in expansion into international markets This issue seems easily solved. Stop running shows in front of fat white virgins.
Jordan Stewart
>Kenny and his hanger-on shitters leave >Revenue increases by 11% Hmmmm big think
Adam Kelly
>>AEW has all the best NJPW western talent
Luke Perez
Actually there's 0 evidence they made less. Their profit is only listed for the sports category, which includes NJPW among other things like their kickboxing brand. So New Japan could possibly have made even more profit than last year but been brought down by the other brands. So Meltzer is sensationalizing without doing any journalism and you are taking his opinions as fact.
>NJPW makes more revenue but also more clumsy investments such as money-loss overseas shows they don't stand to gain on, also more high-profile video >profits in the sports category (not specifically NJPW) are down >Meltzer spins this entirely by positioning it that NJPW are the only existence in the Sports category and spotlighting the overseas merchandise
Meltzer at it again begging for New Chadpan's attention on behalf of the tranny army
>getting worked
Jack Diaz
WWE is not wrestling,didn't you get the memo from the commentators and Vince?
Zachary Lewis
No drone knows what revenue is. They always just say muh 2 billion.
Ryan Adams
No they didn't, did you even read what you posted? >Actual profits were not listed, but there was a category Bushiroad reported for sports companies, which means New Japan and their other sports company, Kixroad, their kickboxing company. The sum of their profits in the sports category was 5.6. New Japan could have made 10 million and we'd have no way of knowing. There is no evidence to say profits are down from last year.
UHM....NEW JAPAN'S REVENUE HIT A NEW RECORD....BUT UMH.....I MEAN.....YEAH THE PROFITS ARE UP 5 MILLION B-BUT THEY MADE 1 MILLION LESS THAN LAST YEAR....THAT MIGHT BE.....THAT MIGHT BE A BIG ISSUE YOU KNOW.....IF THEY WANT TO EXPAND.....NOW LET'S TALK ABOUT AEW
Camden Edwards
Meltzer cannot stand that the brand is the draw and that has probably always been the case. NJPW can just move talent up from their jr. division when people leave or make more hires and they are fine because their fundamentals are solid. WWE is the least relevant it has ever been because the brand is shit..
Connor Foster
5% the size of WWE lmfao don't @me GTFO ya outlaw geek
Gabriel Reyes
Record low attendances every year Record low ratings every year Basically no profit this year Tarp Kingdom Yep all that money is pretty useless when they only use it for shiny presentations,booking huge arenas that they cannot fill and giving giant contracts to part timers,even AEW has a chance at bringing down WWE just for the fact that their shows are going to be automatically better with a fraction of the budget.
Anthony Jones
>I’m still not convinced coming to the U.S. and doing lots of small shows is effective expansion. The idea you expose your product with money-losing sellouts of small buildings is not understanding the modern wrestling market, particularly in the U.S. If anything, it gives the feel of a minor league product.
This 100%. Look, I'm glad I'll be able to see my NJPW favorites, but it's going to be inside of a fucking 600-person event hall. Sure, the events sell out instantly, but fuck. If you want to expand, you need to quit the RoH partnership and fucking partner up with TNA or AEW. No, not WWE, because they're trash. Though, because they have $, it wouldn't surprise me if NJPW does show interest in them. In any case, the guy is right. These small shows aren't the key. And now, they're competing with AEW.
Oh and while we're' at it, can we get a fucking NJPW World Roku App? For fuck's sake guys, it's almost 2020.
Adam Bennett
>Sure, the events sell out instantly, but fuck. If you want to expand, you need to quit the RoH partnership and fucking partner up with TNA or AEW
Tranny can't you make it more obvious? Also TNA makes cringe intergender matches and they are traitors so fuck off.
Elijah Russell
Try making a profit without Saudi blood money, Vince
Joshua Ortiz
traitors how? what did I miss
Asher Lewis
If you don't even know that TNA and NJPW used to be partners I don't know what to tell you.
Jayden Adams
I like the fact that you left our the fact that they made more money than ever, and that they're spending more money as well
Luis Young
OP the faggot BLOWN OUT
Ryder Butler
If WWE had the same percentage of growth that NJPW has had in the last 8 years, WWE would be on the same level as the NFL or any of the big sports leagues. NJPW has a market a fraction of the size that WWE has.
Ayden Green
Kek
Christian Sanchez
Based
Nathaniel Watson
Why do y'all act like an AEW and NJPW alliance would be bad? It helps both sides. NJPW gets a hand from AEW for their western expansion and AEW gets some much needed star power from Okada, Naito, Ibushi and Tanahashi. Why are y'all against it?
David Scott
Because the elite in nu japan was awful.
Chase Taylor
Kenny carried NJPW to their biggest year in history. Sit down Chen.
Colton Gray
How was it awful? The Elite in the main event caused NJPW to have their most profitable year ever.
Brayden Martinez
lol he couldnt sell out the Tokydome and he had one of the lowest attendance numbers at the Wrestle Kingdom . you cant make this shit up
Luis James
is there even japanese who want to see page,bucks,cody in NJPW.
Charles Davis
Nobody has sold out the Dome since Inoki sweetie pls grow a chin
Tyler Collins
Njpw had their highest revenue in history this year. Attendance is up. That image in op is very misleading - I was there. House was about 2/3 full.
Go back
Dylan Long
US expansion was a mistake Burgers don't deserve NJPW
Charles Baker
if i had to guess the reason they lost so much money was due to them locking down like 15 more people for 3+ years
David Myers
worked by money man again
Eli Carter
Because AEW is full of shitters
Carter Martinez
Growth has continued since they left, though.
Christian Stewart
They didn't lose made, they made a profit as usual, and invested more money into growth. They are expanding the LA Dojo, hiring new talent, advertising more in Japan, booking more dates like two Tokyo Dome shows, etc... Revenue up, attendance up, merch up, etc... Hard to say they are doing anything wrong.
Jose King
Maybe it's possible that they invested money in other aspects.
Josiah Robinson
Lmao it literally says profits are down because of reinvestment. The only thing that’s really in here is American t shirt sales which we all knew Dave was going to try to say this mattered weeks ago lmao
>The promotion drew 436,000 paid for live attendance during the year, which is the sixth year in a row that live attendance went up. However, profits were actually down from last year, although they weren’t actually listed. Bushiroad instead reported profits from sports companies, which includes NJPW and Kixroad (kickboxing company). Profits in that category dropped from $7 million to $5.6 million. It’s likely this is because NJPW made more investments with their video content and expanding into international markets.
>Profits in that category dropped from $7 million to $5.6 million. It’s likely this is because NJPW made more investments with their video content and expanding into international markets.
>It’s likely this is because NJPW made more investments with their video content and expanding into international markets.
>The plan for 2020 is to continue to run larger arena shows which they hope will grow attendance and merchandise sales. They also plan to increase content. They also want to sign more major stars and push the Wrestle Kingdom 14 shows at the Tokyo Dome. Bushiroad is hoping to get a 12% growth in revenue and 1% in profits overall, but didn’t list NJPW-specific goals.
You gotta spend money to make money. Meltzer he has to blow up the negatives to try and influence the tranny fans into pestering NJPW about teaming up with AEW.
Evan Barnes
Yawn
Hunter Russell
...
Kayden Miller
If you're talking about WK 11, the real (not worked) attendance was the highest since 2009
