Why are these controllers being shilled so hard?

why are these controllers being shilled so hard?

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Because YouTubers are absolute whores for sponsorships

Something like this would be nice for rhythm games

This specific brand or hitboxes?
If the former, then it's merely sponsorship; else it's bandwagoning since a few high-profile fighting game pros use them.

The fuck is this?

Only because technically it's faster than using a traditional lever, but it's always preference no matter what people tell you. What they won't tell you is that learning hitbox is actually pretty hard.

so they can sell a $10 keyboard with less button for $200

The same reason we having a bunch of sticks on keyboards instead of individual keys.
Performing actions with your digits is objectively better than moving a stick around.

What advantage does an arcade stick have over a dpad? I understand just liking the tactility of a stick, but a dpad is just more efficient and has less travel time than a stick

motion inputs are easier and more precise because the lever is just bigger
thats about it