Why is it that Nintendo and Intelligent Systems excel so much at character design?

Why is it that Nintendo and Intelligent Systems excel so much at character design?

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bellybutton

F!Byleth should've had purplish eyes.

Because they want to make good designed characters and not bad, ugly ones whose only appeal is to racist minorities of sjws online.

Because Nintendo and IS don't actually design the characters.
They hire some artist to do it and then they just put a story and stat block on them.

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op pic unrelated
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>NOTLucina with huge tits, a bellybutton window, and booty shorts over leggings
Perfection.

Female me

>male MC design is handsome and relevant to the game's style
>female MC design is impractical and fashionista slut inspired