>To say that GameStop has been going through a couple of rough patches lately would be the understatement of the year. Over the past few years, their CFO of nine years resigned and they’ve been suffering income losses quarter after quarter. Additionally, the range of options to buy games digitally has also increased. That being said, GameStop has announced a new deal with marketing company R/GA that hopes to revitalize their business strategy.
>The statement regarding GameStop and R/GA’s new partnership begins by stating “Together, GameStop and R/GA are developing and piloting new and streamlined physical store concepts, introducing new ways for gamers to try new titles before you buy them, and giving stores a unique layout and purpose that appeal to gamers.” They then delved into these new concept a bit more. “From store concepts that offer competitive sessions in home-grown e-Leagues to locations that sell strictly retro gaming software and hardware, GameStop will pilot the new store concepts in a select market to present something new to players both old and new, and searching for experiences in gaming beyond the console.”
>From the sounds of GameStop’s statement, it’s safe to say they want to create an experience that goes beyond selling games. Instead, they want to build on that and offer a place to bring gaming communities together through e-sports events and selling retro items. In a landscape where entertainment is becoming more digital, GameStop is trying to stay in the zeitgeist. No time frame has been mentioned as to when they’ll bring these new concepts to fruition.
>should we quit now and give our employees severance packages while we can afford it? >no exhaust our recources, oversaturate our business model again, and fail like we always do
Jeremiah Johnson
>GameStop to become 99% Funko Pops
Jack Price
>Onions milk containers get added next to the Funko Pops
Liam Richardson
Ok but will they bring back the bargain bin? I got so many GBA games for cheap from it
Austin Green
Another game chain store in my area tried tournaments and try before you buy shit and it bombed hard.
Cooper Rodriguez
Most of this shit was the norm until GameStop took over the market over a decade ago and made entering one of their stores as unappealing as possible.
Chase Kelly
Yeah pretty ironic. Of course no one wants gamers loitering your store all day but now that they are desperate, they want them back.
Hunter Green
>go to Gamestop looking for a console game >see shelves stocked with BAZINGA t-shirts (XXXL) and refrigerator unit with onion milk that fuels basedgamers >an entire fucking bin of POGs and wrist-slapper bracelets >under a locked glass cabinet you can peruse some hardcore retro gamer devices like the Xbox and Playstation 2 >girl at the cashier asks me if I want to buy a Gamestop Maximum Edge Card >"but where are the video games?" >she makes a disgusted look at calls me an incel virgin looser look at him and his vidya gaemz ahahah >manager hears the commotion and comes out, and he starts laughing at me too >start crying a little bit and a turtlehead is starting to come out >run out of the store to the minivan >trip, fall over and shit myself in front of my mom who is also laughing at me now FUCKING GAMESTOP
Works fine for the local game store around me, and it's the only reason why I bother to go to brick and mortar stores for vidya anymore beyond idle window shopping.
