Why has there been such a strong Toadette push by Nintendo lately?

Why has there been such a strong Toadette push by Nintendo lately?

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I rather take her than yellow fucking toad

To appeal more to the female player base as peach isn't playable toadette is the replacement.

That yoshi looks like he’s having the time of his life

They finally realized they had an actual fucking character within the Toad species that isn’t Captain Toad whose just Red Toad with a Backpack

A lack of relevant female characters, mostly. Peach is good but she just isn't very good in starring roles due to her history, Toadette is just a more specialized, more interesting, trans toad

Peach and Rosalina come with the expectation of special abilities. Toadette adds a female whose expectations in platforming are normal.

Peach replacement so the New series finally has the classic Mario/Luigi/Toad/Peach without having to change the story that no one cares about

what's that baby yosh thinking about right now haha

Cause she's cute nigga

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This is literally it. She's player 4. It lets them use a second Toad without that Toad literally being a different colored Toad.

W-What's toadette's other hand doing??

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Cute and funny

God I wish that was me

It's a cynical corporate decision
It takes no more effort to implement than Yellow Toad, since she is just Toad again, and having a token female is good for marketing reasons.

Should've been Toadsworth instead.

But it is just a different colored Toad. It's not like they're more unique characters like Wario and Waluigi.

Wario and Waluigi are the bad guys though, so it doesn't make sense for them to help Mario. Also, Toadette has pigtails.

Wario and Waluigi are more like rivals than villains, and they're motivated be greed and glory respectively. In games as simple as NSMB, it would take a 10 second intro to explain why they would work with Mario and Luigi. But even a small amount of effort is clearly too much for modern Nintendo.

See Toad, and by extension Toadette, are already expected to have generally the same properties and abilities to the Mario Bros. to the point where they can function identically with no issue. Peach, Wario, and whoever else all come with different expectations for how they control, as well as different narrative reasons why they may or may not be around. Toadette is just as convenient as Toad to have around.

This. Nintendo is lazy as fuck so they just added Girl Toad instead of a real character, since Girl Toad takes zero effort.

It's just because they somehow managed to integrate her into the "core" Mario cast that gets to appear everywhere, from NSMB games to spin-offs. Probably because they pushed for another female character since Peach generally isn't available. She likely won over Daisy due to

They've finally understood she's best girl.

She's a stand-in for Peach in games where Peach is the damsel or games where everyone has identical controls and physics.

She cute