>Each game in a library has a news feed with all sorts of promotional shit.
Which isn't promotion.
>Each game has a community feed and a forum on Steam.
Which isn't marketing, as it sells pretty much zero games, and is designed to entrench Steam lock-in.
>Developers have their own store pages that list their whole catalogues.
Which isn't marketing, as it sells pretty much zero games, and is designed to entrench Steam lock-in.
>Their store pages have a newsfeed on them and can be changed for promotional content.
Which only works if you know about the game.
>When games get updates they get listed on the front page
They do. And we all know games that receive more patches are better products, right? So if you release a retail-ready AAA game, you get punished over early-access and MTX-ridden crap. This is Steam is encouraging developers to release broken games.
>and they even include wishlist games.
What?
>They're even working on this shit to further integrate dev-consumer interfacing into the library. They announced this at their GDC conference.
They've been developing this for literally years, you know that right? Let me know hwen it's released.
>Exposure is fine, people I know check new released frequently, it's at the bottom of the never ending promotional shit at the top pages that constantly rotates updated games and curated lists, and new releases and deals.
It really isn't. "New Releases" is buried near the bottom of the site, they've had to fix new releases to remove the trash, and the "never ending promotional shit" doesn't not work because it's a solitary carousel. And Valve's recommendation algorithm is fucked.
The reality is Steam is worse for discovery than it was 10 years ago.
Fun-fact: their hand-curated "special offers" is the only bit that works. Everyone kills themselves to get in that section. Valve knows this, and they use this to push for discounts. Which proves that curation works and that Valve's algorithm doesn't work.