Why are today's Mario fans so obsessed with things like lore and continuity when that has never been an important...

Why are today's Mario fans so obsessed with things like lore and continuity when that has never been an important element of the series?

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Because Movies.
No really: Games becoming more and more like cinema has attracted fans who want everything to have a story, even games that are traditionally light on it. This has been going on for a while: The Zelda Timeline was made because fans wanted to make connections when there really were none.

they aren't

Lore was always important

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Why can't we have both? Is there something inherently wrong with wanting a little more nuance to your bingbing wahoo games? Don't you think the same old repetitive tripe of kidnapping Peach is getting old? As long as it doesn't interfere and there is a good balance. Hell it's funny that OP posts a picture of Rosalina, you know, the waifu OC Koizumi made and snuck an entire storybook into Galaxy.

There was always lore. SMB2 and Subcon. The Mario Land games establishing Wario and Daisy. Yoshi's Island, Luigi's Mansion... Hell even in games where Peach gets kidnapped some of them bring things to the table like Sunshine and Odyssey.

I couldn't care less about it, but mario galaxy had a super comfy story with Rosalina that no other game had, they don't really need it, it's just a plus galaxy had

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They grew up with Mario but aren't grown up enough to accept what it has always been from the very start and move onto older, more mature series that are tailored to actually cater to their honed interests in lore and story. This is why a great majority of them like Paper Mario and Mario & Luigi, they would probably be more at home playing JRPGs, where story is a greater focus.

I think it has less to do with lore and continuity and is more about seeing characters they like again. Mario has had so many games with one-off characters that people grew attached to so it's hard to blame them for wanting some to return in future titles

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It's not bad to have some story in games, the problem is the insistence that there MUST be. Some games do gain from having a solid story element, but others are much better without it, there's room for both and to different degrees, but you can't deny that many major games, especially American ones, prioritize story at the expense of gameplay, assuming it's not an online only, multiplayer only f2p game.

I blame matpat and that god awful "Peach is Rosalina's mom" abomination. Ever since then people have wanted a lore about a series that has nearly every game contain of the story of bowser kidnaps peach, go save. Maybe his kids are there to cause trouble, who cares