Anime BD sales down 22․1%
DVD sales down 34․8%
The Japan Video Software Association (JVA) released on Wednesday its 12-month statistical report on home video sales in Japan from January to December 2018.
The report stated that domestic anime DVD and Blu-ray Disc sales for general audiences, excluding rental releases, amounted to 32.557 billion yen (about US$292.2 million), a 24.2% decrease from 2017's 42.931 billion yen. (This category includes anime aimed at teenagers or older viewers, and excludes overseas animation and animation aimed at children.)
Of these sales, Blu-ray Disc sales were down 21.1%, and DVD sales were down 34.8%. Blu-ray Disc sales made up 80.7% of the sales, and DVD sales made up 19.3% of the sales. General audience anime sales made up 22.9% of the overall home video sales market.
Domestic children's anime home video sales fell 28.6% from 2017 to 1.436 billion yen (about US$12.8 million). These sales represented 1% of the overall market.
Domestic anime DVD and Blu-ray Disc rentals for general audiences fell 16.5% in 2018 to 5.675 billion yen (about US$50.9 million), and domestic children's anime home video rentals fell 19.3% to 1.437 billion yen (about US$12.9 million).
Overall, the home video market was down 5.1% to 178.084 billion yen (about US$1.598 billion) compared to 2017. DVD sales were down 7.3%, and Blu-ray Disc sales were down 2.7%. DVD sales made up 51.8% of the market, and Blu-ray Disc sales made up 48.2% of the market.
Domestic anime DVD and Blu-ray Disc sales for general audiences, excluding rental releases, in 2017 saw a 2.6% increase from 2016, bolstered by sales of hits such as your name. and In This Corner of the World. The 2016 market saw a 15.8% decrease from 2015.