Marvel has 0 comics in the top 750 for the first time ever. Despite extreme growth for the book market

>But this BookScan report obviously only includes books sold through the venues that report to NPD BookScan
>This also only includesphysicalbooks sold! No digital of any kind.
>Also for a top-level note: I am myself a Direct Market (comic book store) retailer – while my individual focus is on book-format material, I have a lot of biases, both visible and invisible that I bring to these reports.
I don't know what marvels sales numbers actually but come on, try and find a decent source

these are the same for all the previous years. It makes no difference on the data presented on the OP.
also DC is in the same position.

TL;DR of the numbers:
>Viz
Unit sales: +139% to 15,804,613
Revenue :+120% to $208,440,832
>Kodansha (Also includes Vertical, purchased in 2020)
Unit sales: +265% to 5,655,992
Revenue: +244% to $84,299,372
>Yen Press
Unit sales: +177% to 3,018,454
Revenue: +177% to $43,696,021
>Dark Horse Manga
Unit sales: +134% to 1,009,527
Revenue: +143% to $26,954,363
>Seven Seas
Unit sales: +127% to 1,590,317
Revenue: +132% to $22,972,596
>(NEW) Square Enix
Unit sales: +498% to 294,520
Revenue: +511% to $4,298,970

>TOTAL MANGA MARKET
>Unit Sales: Up 157% YoY to 27,717,479 units
>Revenue: Up 145% YoY to $396,260,629

>Scholastic
Unit sales: +39% to 9,987,540
Revenue: +43% to $137,156,876
>Harper Collins/Houghton Mifflin Harcourt
Unit sales: +37% to 1,668,202
Revenue: +34% to $26,028,053
>Penguin Random House
Unit sales: +38% to 1,901,467
Revenue: +42% to $30,131,057
>Holtzbrinck
Unit sales: +19% to 1,214,283
Revenue: +15% to $18,989,371
>Andrews McMeel
Unit sales: +44% to 929,267
Revenue: +52% to $20,557,874
>DC
Unit sales: +27% to 1,694,306
Revenue: +37% to $49,650,333
>Dark Horse Comics
Unit sales: +2% to 988,766
Revenue: +9% to $22,230,359
>Harry N. Abrams
Unit sales: +22% to 372,948
Revenue: +39% to $6,803,571
>Hachette (Comics only)
Unit sales: +6% to 382,223
Revenue: +5% to $5,411,286
>IDW
Unit sales: -3% to 512,757
Revenue: +3% to $12,723,523
>Simon & Schuster
Unit sales: +164% to 247,824
Revenue: +88% to $3,454,596
>Hyperion
Unit sales: -16% to 125,017
Revenue: -17% to $1,966,885
>Image
Unit sales: +38% to 707,850
Revenue: +70% to $19,509,633
>Boom!
Unit sales: +25% to 295,639
Revenue: +22% to $5,643,860
>Oni Press
Unit sales: +56% to 195,328
Revenue: +46% to $3,782,328
>Dynamite
Unit sales: -26% to 73,595
Revenue: -28% to $1,971,384
>Marvel
Unit sales: +31% to 1,030,272
Revenue: +47% to $30,480,039
>TOTAL WESTERN MARKET
>Unit Sales: Up 30% to 24,105,059 units
>Revenue: Up 35% to $430,020,217

And here's a list of the top publishers.
Notice anything...?

Attached: file.png (962x1405, 101K)

This is the best source in the comics industry for this type of reporting on comics sold in the bookstore market. If you're wanting numbers for the direct market, go to Comichron. Marvel is doing much better in the direct market, and it's only the bookstore market that's a disaster for them.

>western market has to be propped up by Scholastic. a kids book publisher
kek

user, the book channel makes up far more of the comic market than the direct market channel nowadays.

Attached: icv2-comichron-2020-channel.jpg (720x1034, 351.87K)

Oh, and the top publishers in terms of unit sales:
1. Viz - 15,804,613 units
2. Scholastic - 9,987,540 units
3. Kodansha - 5,655,992 units
4. Yen Press - 3,018,454 units
5. PRH - 1,901,467 units
6. DC - 1,694,306 units
7. HC/HMH - 1,668,202 units
8. Seven Seas - 1,590,317 units
9. Holtzbrinck - 1,214,283 units
10. Marvel - 1,030,272 units

It is hilarious to see a big two powerhouse like Marvel being outsold by fucking Seven Seas in the book channel.

>Marvel's best-seller sold worse than fucking Miss Kobayashi's Dragon Maid, a literal smut manga

Attached: 1639383267225.jpg (737x720, 114.81K)

but marvel narrative that they were doing fantastic???

No one gives two fucks about Marvel comics anymore outside of stockholm syndrome comic shop nerds, so that's not much of a surprise.

HOLY ARTHUR SEQUEL CONFUCKINGFIRMED

And here are the top selling authors.
Out of 95 total, 58 of them are Japanese (not including Kazu Kibuishi), so roughly 61%.

Attached: Bookscan 2021 Top Selling Authors.png (487x4373, 201.32K)

For comparison, here are 2020's top selling authors.
IIRC, ~44% of them were Japanese.

Attached: 1629314325184.png (1044x2888, 187.88K)

Only if you include manga sales which would make no sense to do

Well, manga is still sold in the book channel (and also occasionally in the direct market) so it wouldn't make sense to not include them.

Comics are comics. Where do we draw the line?
Should we count Chinese and Korean comics, but not Japanese comics?
Should we count French and Italian and other Euro comics, but not Asian comics?
Should we count Canadian comics, but not comics from outside North America?

Cars are cars. where we draw the line? Cars sold 100m last year. all added to our company sheet at GMC. record profits!

>A man who used to draw porn of lolis getting gangraped by dogs and monkeys is now outselling masters of fiction like Neil Gaiman, Bill Watterson, and Alan Moore
Honestly, good for him, genuinely inspirational.
And also hilarious.

dragon maid has been a perma fotm ever since it's anime started

Manga fan is just cherry picking a distributor who doesn't distribute Marvel,trying to make a fool's argument that the superhero genre is dying.
Marvel is going to make 800 to 1 billion dollars off Dr. Strange next month. No manga IP will ever reach that level of brand awareness in the cultural zeitgeist.

I quite enjoy this new cope.

Demon slayer kimetsu no yaiba made more then some marvel movies and would have been near 1b with china
keep coping

this is what we should be looking at. The last three years has been awesome for total growth of books.

Attached: bookscan 2021 total growth.jpg (2087x1203, 375.74K)

I'm pretty sure you know way more people that read or watch One Piece and Dragonball than Spider-Man and Batman.

>No manga IP will ever reach that level of brand awareness in the cultural zeitgeist.

Attached: Dragon-Ball-1-a5dc289.jpg (620x413, 54.04K)

Thanks largely to manga.

a rising tide lifts all boats, people are buying more comics. That is a good thing

>Marvel posting shit comics with amazing movies
>DC doing the complete opposite, constantly retconning their cinemaverse
Duh. That's why Scarlet Witch needs to be treated better

actually it's kids
>it appears that seventeen of the Top 20 is intended for children or middle readers. Four of the Top 20 are Manga

Everyone pirates manga tho. The data is thuroughly incomplete. You can never get a conclusive big picture

>a rising tide lifts all boats
Actually, based on the top-selling authors lists from 2020 to 2021, most of the western authors actually saw a decrease in sales, while all of the Japanese authors saw an increase, with some entering the 100k+ club for the first time.
see
Viz was the top publisher in the entire market, and it wasn't even close.

How is DC selling more than Marvel? Old comics?

That and their YA/Batman stuff.
Their top sellers were 3 Teen Titans books, Watchmen, The Batman Who Laughs, Three Jokers, The Killing Joke, and that Batman Fortnite crossover thing.

Comparing the two lists it looks like most saw an increase in general, though the Japanese increases were much larger, ranging from a 60% increase to a ~500% increase.
Most of the western authors either saw a comparatively minor (20-30%) increase or a minor (10-20%) decrease.

Attached: file.png (1044x2888, 198.3K)

Marvel just gave up this entire section of the market.
Hell, most of the comic publishers did, the only ones that didn't are the ones that sell kid's comics.
Everyone else just said fuck it, rolled over, and let manga come in and eat their cake because they don't care about even pretending to compete anymore.

Manga, minus some mega tittle, sees a minor increase in sales in their country du to market saturation. The American market has the benefit of not being over-saturated with manga like it it with, say, Batman titles.

Thankfully, we're talking about the American market, not the Japanese market.
Manga in Japan already has actual market penetration since a lot of people in the country actually read manga.

Good, fuck the big two.

Huh, I figured Rachel Smythe would be higher on the list considering how popular Lore Olympus was last year.

To be fair, Lore Olympus' first physical volume released in November, so that's less than 2 months of physical sales.

Has it?
I think you're thinking of Nagatoro, Kobayashi didn't even hit 100k total sales last year while Nagatoro hit almost 200k.

I guess Gay Superboy is actually a hit after all.

What's wrong with Seven Seas?

>Q. Hayashida
Dorohedorochads, we've made it.

Manga is why I don't read comic books.

Attached: why you always lyin.png (658x858, 54.17K)

Isn't Seven Seas mainly a smut/romance publisher?
I know they publish Parallel Paradise in America and that manga is basically just porn.
I think they also publish Kobayashi's Dragon Maid, which is also pretty racy.

>ComicHub

Attached: 1644173468498.jpg (857x862, 137.44K)

I've also heard good things about her other more recent manga.
Still need to give that a read.

You're looking at floppies, OP is looking at TPBs and OGNs. OP specified the book market, so why are you posting the direct market?

You know what user you're right. Sales are down, if we ignore the primary form of sales.

>the primary form of sales.
Uhh, the book channel?
It makes up over half of all comic sales in America, while the direct market makes up maybe 35%.

The primary form of sales? It looks to me like more money is in the book market.