What was Marvel thinking when they made the Marvel Mangaverse?

What was Marvel thinking when they made the Marvel Mangaverse?

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>Manga makes money
>I like money

Did the Mangaverse make money?

I don't know but that was probably the goal.

Was manga even threatening comics sales at the time?

Maybe but it doesn't have to have been, all that matters is that it was making enough money for Marvel to want in.

Idk but I think it was more about hopping onto a trend. The Mangaverse was in like
2000-2002 (with some more stuff that came out in 2006) anime and manga had been gaining popularity in the west pretty much since the 70s or 80s but was really picking up in the 90s and early 2000s.

The early-mid 2000s was the best time for manga in America in terms of sales up until 2020 (and 2021) started outpacing those earlier sales.

Didn't this turn Punisher into a magical girl?

Idk but based if so