"We will continue to represent men at their best," Gillette said in a statement reported by >News Corp Australia. Instead of the "social issues" focus, the brand will begin to highlight positive portrayals of "heroic" masculinity, as seen in its new ad starring Ben Ziekenheiner, an Australian firefighter and personal trainer.
I will NEVER buy this brand again, regardless
Not Yea Forums related, but fuck Robert Kraft
Dont buy any procter and gamble shit or McCain or belong.
>commercial
>not tv related
who gives a fuck
just buy a £20 wahl trimmer and be set for life instead of worrying about this nonsense
I hope they burn in hell. That said, the entire disposable razor thing is such a scam. Use a safety razor. Strop it as you go and you’re shaving for pennies. Better shave too.
toxic
>fags still pretending they lost $8b purely through people reeeing about that shit ad
They've been hemorrhaging money for years now, because it is becoming increasingly fashionable for men to grow beards or have stubble, employers don't expect you to be clean shaven anymore, generally men just aren't shaving as often.
They did that shit ad to try and claw back some relevence in the first place because their traditional target market isn't buying their (or any other brand's) products often enough anymore.
BRAAAAAAAAAAAAAAP
>Instead of the "social issues" focus, the brand will begin to highlight positive portrayals of "heroic" masculinity
Any social problem = “man up” and fix it. Ironically the message of their social campaign about masculinity being bad. If women have a problem, men should fix it. If men have a problem they should fix themselves.
New campaign = be a disposable tool, risk your life to save people (women and children and cute puppies ideally).
It’s really all one campaign and one message in the end. Fix yourself and the world around you, or else. Next week on nagging middle aged women tell you what to do; climate change. It’s up to men to change. Women most impacted by death of globe.
>Instead of the "social issues" focus, the brand will begin to highlight positive portrayals of "heroic" masculinity, as seen in its new ad starring Ben Ziekenheiner, an Australian firefighter and personal trainer.
What the fuck is this gay shit? Just tell me it's sharp, advertising campaign done.
This, desu. The gillette brand is completely dead to me.
losing $8b in a single quarter is an absurd amount even by industry standards
Gillette thinks I'm evil because I'm white and attracted to women. The only way I'd buy their products again is if everyone in upper management and marketing got decapitated. A new ad won't undo their endorsement of my own personal assassination.
My boomer dad said he was boycotting Gilette and just yesterday I found Gilette razors in the bathroom, he's never bought them before wtf?
I will admit, tho I'd never support them, best shave I've ever had.
best advertising campaign of the century was when the drink Oasis put out a ton of radio adverts that said "if you buy our stuff then we'll stop buying adverts, simple" and they did
Imagine being so much of a faggot and having so little respect for yourself that you buy a "toxic masculinity" razor from these cunts.
>Daily Wire
Not only does OP read and believe this cringe shit, he's a paycuck who hands over $99/year for the privilege. Holy kek.
>Ziekenheiner
So did P&G murder the guy who greenlit the ad?
>t. seething chapo tranny
dilate, you freak
Why would they do that?
How are they more beautiful and heroic looking than the entire female talent pool of Marvel and DC? Women like his are who we all, including women, want on screen, instead we get soulless thots, feminist bags, and ugly brown mutants like Tessa Thompson.
Losing 8 billion dollars is a pretty big hit my dude.
This. Fuck them, shouldn’t have hired racist feminist turds if they don’t want backlash.
What? Proctor and gamble is doing great
>guy
It was a woman who made the ad.
>t. Feminist who makes Lena Dunham look like Helen of Troy
They don't lose money in real life just because Ben Shapiro's employee writes a fantasy short story where P&G lost money.
I wonder if whoever proposed that retarded campaign had to face the music. Kikes will be kikes, in the end it's all about the bottom line
>gillette is the only p&g company
they havent lost shit, its made up drivel from retarded surce. look at the stocks
having brand loyalty to begin with
they just cheapen the products once they hook you in and charge you more
Its like thinkpads, I wouldn't buy any other laptop but now they are just as flimsy as other laptops
safety razor master race here. Takes a little longer and you have to be more careful but the shave is so much closer and less neck bumps. I could use a fresh blade every single shave and it’d still be cheaper than gillette cartridges
>they're doing better than ever!
>people just don't shave anymore!
>btw we won't be making similar ads
Cope
plus they are easier to recycle
>he doesn't wetshave with a safety razor
>ugly brown mutants like Tessa Thompson
Kek.
>Women like his are who we all, including women, want on screen
That isn't true though. The entire reason that we have so many Plain Janes in Pedowood now is that women, and more specifically white women, don't want to see perfect women on-screen.
Fumes
>P&G
Commie retards, we're not talking about the parent company. In Gillette's latest report, they talked about the loss.
Get woke
Go broke
I wonder what companies have posted similar losses before. I checked and boeing lost about double that in a quarter but that took a disaster
>doesn't capitalize or use punctuation
Hey there, r/chapo.
I have really no idea what this is about, can someone give me a quick rundown, please?
Pic related, that's where I apparently live. :)
>he doesn't used the based very sharp dollar razors from dollar tree
I'm sure you know this, but purchasing power in any household sits with the woman. So ads target the ones who buy stuff.
Honestly this could have been a successful campaign. Girl says she's going shopping, need anything. Guy says a razor / blades. Girl buys gilette because she liked that ad where they said rape was bad.
It just got a little too much attention, enough for guys to watch it on YouTube even if they didn't see it on tv. Then to say, I need a new razor, not gilette when she asks.
Post the P&G 10-Q filling where they show Gillette lost money.
Burgers?
>he died for israel without irritation
never ever never ever nevert eer never evefenrnefnienfinweinfwefni
>lose 8 billion
>ceo doesnt care and still claims that the message was more important
why are people not scared at this? why not angry as well since its gonna cost a lot of jobs to make up for those losses
it was gordon gecko
no one cares.
have sex
this or straight razor if you care enought to bother to learn also trimming with an electric for the lazy fuck those "system" razors pure jew shit
imagine being this TRIGGERED over an ad
Not taking the straight razor pill, c'mon user
desu senpai if they named the pink haired sjw lady who came up with the advertisements and fired her i might consider buying their brand again.
>/pol/cels actually believe their little"boycott" affected multi-billion dollar conglomerate
no one is triggered you are projecting your hyperemotional mindset onto this
we just tell them to fuck off and take our business elsewhere its that easy
>no source
>the P&G stock has only grown more
Good
Now get your leftist messages out of movies
Fuck off racist
This is the most important grooming advice ever.
Just remembering how fucking stupid i was, messing around with razors, getting burns while taking twice as much time, makes me mad.
>8 billion loss
>little boycott
i hope the investors see it the same way you do
most of the anons complaining in this thread don't have anything to shave
>so much fucking money
I honestly cannot fathom how a company fucks up this badly.
Hmmm
to be fair models dont need to know how to act but i agree that Marvels purposely goes out of its way to hire more homely women
its the power of putting women in charge
I wish more companies were this based. Tired of seeing the same 4 ads over and over again. Once i see a comercial more than 3 times i refuse to use that product
yeah plus the framing is all wrong
they're trying to make out like the problem is toxic men just arent ready to accept how shit they are so gilette begrudgingly bows to their nazi-consumer-base.
It's a real shame, too, perfect opportunity to be the first big company to openly go against the narrative and win back huge parts of the market.
the same way Yahoo! went from being bigger than Google to being as relevant as Blockbuster.
Women.
>hyperemotional mindset
Who exactly is emotional in this thread?
>they lost 8 billions because of our boycott
>NOOOOOO YOU WERE SUPPOSED TO CONSUME THE PROPAGDAAAA
Best as campaign was do's equis "the most interesting man in the world."
Imagine still giving a company your business after they've spit in your face. Leftist cuck.
Reactionary idiots only serve to create outrage and free advertisement
that sounds extremely based got i link so a man can read further
>traditional target market
Who was the ad supposed to target? Seriously, blunder of the century.
Pic related
>ceo says that they lost 8 billion due to the commercial and the following backlash
>commie is still seething
Where do you retards come from? How do you get this warped?
when an ad campaign is merely half the losses of a bloodu disaster that claims the lives of dozens you know thats a fuck up
>almost 2 minutes of social media shitpost to advertise a razor blade
Man, I'd be outraged too. How is it that tv shows get shorter and commercials get longer?
Will it become that in the future there will be breaks during a 40 minutes commercial to show a bunch of 30 second long tv show episodes?
>free advertisement
and no company wants that
Ive never used anything other than an electric razor. I want to use a manual one but im scared. How do i do it bros?
All this anger over an ad. Is it because of the lack of sex?
How does a publication pretend it's doing journalism when they publish stories where none of the sources check out?
>Reactionary
>>>/leftypol/ Go back, 80 iq cancer.
You hev so meni teeth fren. I thunk I have 3.
just use an electric shaver bro
It's the MO of breitbart and company
It's because Gilette told me I'm toxic and somehow doesn't understand me taking my business elsewhere
>still being triggered that there are non-marxists in the media
Do you commie never stop lying?
>>ceo says that they lost 8 billion due to the commercial and the following backlash
source?
studies have concluded that right wingers have more money
I accidentally boughy one of their razors it was shit btw the 5 razor ones. Blunt like the average Yea Forums poster after a few uses.
It's common for big companies to hide loses for a long time until it's unsustainable. The ad is a perfect scapegoat, it incites an emotional response from both sides of the political spectrum.
All of you faggots are emasculated pale teens lmao, stop pretending you shave
The actual reason is that one of the top MCU producers after Kevin Feige is Victoria Alonso who is openly married to a woman and is a LGBT activists. That is why all the MCU girls are lesbian and most of them look weird. That's lesbian's taste for you.
>publish bullshit
>they even backtrack on the claim
>anger
You're confused. What you're noticing is that other men actually have spines and balls. There really is nothing more pathetic on this planet than leftist "men."
this but only for a certain part of men
A real men does buy his own stuff with care
>2019
>still falling for the razor jew
Grow a beard you low T faggots
Let's ask everyone who published a story about Russia "hacking the election."
What claim? What are you even talking about? This thread is not about the parent company.
Maybe they should have instead psyopped people into thinking that being clean shaven is cool.
>more specifically western women
fixed that for you
Since that commercial, I would shave my ugly face with a rusty razor blade rather than continue to buy fucking Gillete products. I can't care less of what new marketing angle they will use. Fuck corporations who want to tell me how I should behave in the name of political correctness.
I swear to God there's not a single day that goes by without you faggots getting upset over some dumb shit.
long beards have been considered acceptable only since 5 years ago and the trend will soon die out
also women by now have understood ugly men use it to hide their faces
Its got more to do with people growing beards and not shaving as much. Tho the who toxic masculinity thing didnt help much
Refer to this picture
>t seething Beardlet
Yeah that’s the excuse why I get laid and you don’t, virgin
Ok I need to educate some of you regards in this thread. First of all, they lost $8bn over the FOURTEEN YEARS SINCE ACQUIRED BY P&G. Secondly, their recent issues come from the US dollar remaining too high and from more competition over the past three years and a shrinking market for blades and razors as consumers in developed markets shave less frequently. Net sales in the grooming business, which includes Gillette, have declined in 11 out of the last 12 quarters.
If the cucked, dumb ass commercial DID have such a big effect, they wouldn't be able to fucking show it was causal anyway. I swear you guys are clinically fucking brain-dead when it comes to """"news""" that you wish was true.
Actually after the 2008 economical crash, corporations had to pander to specific markets because the working class couldn't consume anymore and the upper-mid class was overwhelming liberal, in a corporate-friendly way. That's how we ended in this sorry state.
it is almost like (((someone))) is pushing an agenda
>he thinks men grow beards because ya socially acceptable now
Hipster soicunts do that. Actual men don’t give a shit and grow it anyway
>So did P&G murder the guy who greenlit the ad?
>the guy
Ha ha
>continue to buy from a brand who openly disrespect you
Why would you do that though? You owe them nothing.
Well just because you claim anyone who now doesn't buy Gilette is mad doesn't make it so.
Almost everyone on earth is perfectly capable of simply not buying razors and going about their lives without being red in the face and screaming from being so mad all the time.
Your baseless assertion that anybody who stopped buying Gilette is simply mad is so grotesque it makes it seems like you're the mad one.
it is like that tho
few years ago you couldn't walk into a office with a beard
>free advertisement
>8 billion in loses
damn so this is the power of the leftist intellectual
any other dollar shave club chads in here?
What was their thought process when they hired man hating feminist harpies to direct a campaign for male razors?
this...how fucking stupid do you have to be to think the commercial was responsible
STOOOOOOOOOOOP, /pol/ TOLD ME IT WAS BECAUSE OF THE WOKE COMMERCIAL, STOP USING FACTS
Ok. I'm not thinking that when I stopped buying Gillete products my consumer "voice" will be heard. That would be stupid as fuck. I stop buying Gillete razors because I can. Fuck that shit.
>source: trust me bro
Unless you work anywhere near food no one really gives a shit if you have a beard or not, only if it looks like unkempt trash
anyone got the buzzfeed article that claimed Donald was guilty and mueller wasnt a total nothing burger
$8bn since the acquisition by P&G
>he thinks that they lost $8bn this year
Why do people not read? Do you only look at headlines from outrage publications?
Buzzfeed truly is the height of journalism
never seen a front office worker with those long hipster beards
Reading is for boomers and nerds, watch you don’t break your hip getting off your penny farthing, grandpa
>Pic related, that's where I apparently live. :)
based wholesome boomer poster, good tidings and fruitfull garden forum posting to you
Because I don't give a shit what some ad says. Jesus Christ. I'll buy it if it's a good price and does the job. Who gives a fuck.
It's like feminist boycotting tampons because it features models with big tits in bikini in the ad. What a big fucking meme you are.
That’s because 99.9% of receptionists are women
>ceo says that they lost 8 billion due to the commercial and the following backlash
>source?
washingtonexaminer.com