Amid Box Office Woes, Momentum Grows for Variable Pricing at Movie Theaters

>'Stuber' should not be the same price as 'Avengers,'" says one distribution veteran as cinema chains debate whether to get more creative about what they charge.
On its first Tuesday (July 16), the troubled action-comedy Stuber took in a surprisingly strong $1.4 million, up a huge 72 percent from the day before and not all that far behind the $2.2 million it earned Sunday. The secret behind the number wasn't a post-opening marketing blitz waged in hopes of salvaging the R-rated Fox film, but a "discount Tuesday."

>In thousands of theaters across the country, the cost of a ticket on that day can be a third of the normal price — as low as $6 in New York and Los Angeles, the two most expensive U.S. moviegoing markets, where a ticket now costs upward of $17 or $18 (and that's for a no-frills format). The overall revenue generated Tuesdays is substantial, fueling new momentum behind the argument that cinema chains should get more creative about what they charge, with such approaches as variable pricing, whereby the cost changes depending upon the movie, and dynamic pricing, based on time of day and day of the week.

>The deficit between the haves and have-nots at the box office so far this year has resulted in revenue running nearly 7 percent behind 2018 (it was 9 percent before the muscular opening of The Lion King over the July 19-21 weekend).

Would you support variable pricing Yea Forums?

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Yes, let Disney charge normies top dollar like they do with everything else and see how fast people drop them.

>Variable pricing
Oh boy

Tickets at my local theater cost 5 dollars. If I had to pay more than that I would not go to the movies anymore.

forget ticket prices
small popcorn and small coke in my theater cost $13.50 together

Isn't this what Spielberg was talking about a few years ago, but in reverse?

The retards watching Marvel movies would gladly pay 100$ for them.
You couldn't pay me to watch Stuber. Lowering movie prices won't make people go see them. Nobody wants to watch boring shitty movies, especially if there's no percieved "artistic merit." That's why people will go in droves for some shitty arthouse flick, but not Stuber.

>as low as $6
This right here is the fucking problem for me. Not even a decade ago $6 was the norm for a movie not a discount. Now tickets cost like $13 because all my theaters keep putting in gimmicky bullshit like bars and electric recliners.

I'm all for it because at least it will kill box office autism

>a ticket now costs upward of $17 or $18 (and that's for a no-frills format)
>$17
WHAT THE FUCKING FUCK

People still go to theaters?

yes. i work at a movie theater and it would help us greatly. i don't see who would not benefit from this.

It already exists to some extent in my country. You guys remember that Peppa Pig special that was in theatres a few months ago ? The usual ticket price is $12 but that had tickets going for $7 and the showings were sold out. I don't think that would have happened if they were full price

well let them pay 100 dollars. if it means i don't have to pay 20 to see fuckng stuber than great. if i could drop 5 dollars on a movie i'd go every damn day instead of torrenting.

Those söycücks paid hundreds of dollars to see Avengers become the highest grossing movie ever unadjusted lol, so it's kind of already happening

Stuber should be burned and thrown in the trash

>Would you support variable pricing Yea Forums?
How would it be priced then? Who would set prices, what merits? Length of movie?

Many indie films are profitable because tickets cost the same as blockbusters. If you lower their tickts, it will kill them meanwhile blockbusters will make shitton anyway.

hahaha paying for art

i can stare at a wall and write my own damn moobies

Are these sales even legitimate? Are they legally required to disclose this?

If it does happen I can see studios demanding their prices stay the same meanwhile theaters are forced to hike small independent movies to deter people away from potential competition. Also I hate trannies, jannies, and niggers but don't tell the mods.

>Would you support variable pricing Yea Forums?
if it means i only pay $5 for some indie flick while some family of 5 pays the normie tax to see some live action disney movie or marvel movie #453 then i'm down.

>Now tickets cost like $13 because all my theaters keep putting in gimmicky bullshit like bars and electric recliners.
plus tax/service fee/tip

I have this neat trick bros watch no listen, look, look at my trick:

thepiratebay.org

all movies for zero dollars

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Right now the only variable ticket pricing we have is for special events (Fathom Events, TCM classics, etc)
Adding them to normal movies would be a nightmare on top of offering premium formats like IMAX, RPX, 3D etc.

I'm not a thieving nigger though.

yeah me neither, that's the crazy part

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The real thieves are the billionaires in hollywood. You can give them your money if you want. I hear they need a third yacht.

Use all the money you blow at the kinoplex, buy one of those new fancy home laser projectors, hook it up to your PC, pure kino, right at home for like $2k tops.

No, you are. You are. Yep. You are. Nigger nigger nigger. You're a nigger kid. A niggery nigger who nigs the nog. A niggy noggy niggy noggy nig nog nig. Nig to the gger. Nig? Gger? Yeah. Nigger. That's what you are. Nigger. Hurt much? It should. Cause unfortunately... you're.... a nigger.
And you're a commie which is worse.

I'm not a commie though, that's the crazy part, I just don't give money to billionaires.

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i work at amc and we just eat the cost of the 5 dollar tuesday thing. when we did it we forced others to follow suit. we tend to turn a larger profit on those days too.

This won't happen because fewer people will see Disney films if they're more expensive. Disney isn't going to sacrifice their bottom line so some third rate indie films can make a couple million extra.

Con/tv/ian at it again. Tell me why a 3 hour movie should cost as much as a 90 minute movie? I'm getting twice the value out of the first one.

>the fucking amerimutts in this topic

You lucky mother fuckers. Its 9 bongs just for a regular ticket, 13+ for 3d memes. Thats what, 16$us

You want a drink? You want some fucking cola? 5 elizabeths. 7$. Stale popcorn? another 7-10 dollars. Dont even think about ordering food you cant afford it.

Yup thats fucking $25 us for 1 ticket and snack at a UK and they wonder why everyone just pirates shit and watches it on their 58 inch samsung at home with some white lightning and heroin.

So you're actually going to try and argue every event in this show is 100% realistic.

$28 a ticket plus parking in the big city.

i'm sure you give money to billionaires everyday you fucking brainlet

>when you shit post on the wrong board
Goddamn I need to stop doing drugs

Just make weekday and matinee tickets cheaper. I'm not paying more just because it's a Disney movie.

I know, that's the crazy part.

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That's like saying why should a two door car cost more than a four door car? Just because a film wasn't properly edited doesn't mean it is better.

>piratebay
>all movies
pleb

It quite simple really
WITH JEWS, YOU LOSE

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>Tickets at my local theater cost 5 dollars.

$3 on Tuesdays.

Virgin coasties vs. Chad flyovers

>capeshitters and starshitters paying out the ass so we can watch kinos on the cheap

yes please

Variable pricing faces enormous resistance, although theater chains and Hollywood studios continue to discuss the controversial practice, according to insiders. Some studios are less resistant than others; ditto for the exhibition circuits. "When you charge a lower price, right there you are saying the movie isn't as good as another film. You are saying you have to discount it in order for people to show up," says analyst Eric Handler of MKM Partners. "I don't think that is something you will see anytime soon."

No U.S. chain has tested variable pricing in a serious way. In late 2017, then-CEO of Regal Amy Miles said her circuit would try the practice in certain markets in partnership with Atom Tickets. But the experiment was soon abandoned after Cineworld said it was buying the mega-circuit. Several European chains have a long practice of offering dynamic pricing depending on the time of day and day of the week — a scheme also used by the hotel and airline industries, in addition to Broadway — but variable pricing is likewise scarce. In 2014, an outcry ensued when Lionsgate UK CEO Zygi Kamasa suggested that British films should cost less than Hollywood titles to give them a fighting chance at the U.K. box office.

For now, the answer for theater owners in terms of increasing demand isn't dynamic pricing, but their own, tailor-made subscription services. AMC Theatres, the largest U.S. chain, allows moviegoers to see three films a week for $20 to $24 a month, depending upon the location. Its program has amassed more than 800,000 members since launching last year. For $10 a month, Cinemark offers one free ticket per month and discounts on concessions, among other perks. Regal is expected to launch its service soon.

Because of a monopoly, I have to pay the equivalent of $18 regardless of what movie it is, regardless of what day it is, and regardless of what time it is. And that's for normal showings. 3D costs more and the fancy touched up auditoriums with IMAX picture quality and whatever the fuck are even more expensive.

Yeah, but just imagine, in this one instance. NOT
you just completely use the product, without having to give people with shit tons of money, more money.

>Movie Ticket Sales Hit A 22-Year Low in 2017
entertainment.slashdot.org/story/17/12/30/0157259/movie-ticket-sales-hit-a-22-year-low-in-2017

They're hitting the new low every year since 2013 or something.
Honestly, I want to see Avengers/Star Wars tickets around $70.

Horrible allusion. I don't get twice the car with extra doors. I get twice the movie if the movie is longer.

I, for one, would love a world where normies all go broke & kill themselves supporting their trash while I pay $1 to watch my A24kino

For 70$ there had better be hardcore porn at some point. Full frontal nudity every 9 seconds.

torrenting either one of those is free

Yes I want every Marvel movie to cost at least $20.
$25 for 3D &
$35 for 3D and a runtime over 2h.

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This year I got a 400 pages book that can't hold a candle to a 10 pages short story from Jorge Luis Borges.

>$5 movies on tuesday
>$5 coupon for atom tickets from tmobile every tuesday
>last 4 movies I've seen came out to a nickel each

So this is what kino felt like in the 1930s

>You guys remember that Peppa Pig special
What kind of fucked up question is this holy kek

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We have it in Poland for years. It's the only reason cinemas still can run here with their pretty outrageous prices when compared to what a Pole earns.

Normally a ticket costs 7.80$ to 10.50$ which is quite a lot considering average salary of 980$. Cinemas are usually empty, with 3-4 people watching a movie even days after release.

However, on Mondays and Wednesdays in some cinema chains you pay 4.20$
This is when people actually go to the cinemas and you get quite a number of taken seats.

I'm honestly surprised you don't have it in the US, or do you, but the novelty is lower prices for certain movies?

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I'm sure it was more expensive, though.

They have something like this in my country, but for schools. Schools for young kids will rent a bus and pay less than a dollar for each ticket.

The full collection of Borges' tales was the same price as the shit book.

Again proving my point. One long movie has the same value as several shorter.

I was in Poland recently and
1. They are much whiter than in your pic
2. A waitress I walked to only earned 480€ per month

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A 64 page Asterix book cost 2x as much as a 200 page One Piece Manga.

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I thought theaters were going to start doing a moviepass subscription thing?

Manga is a lot cheaper than comics. That's how I was able to afford every volume of dragon ball even as a kid.

>be 2030
>had 10 years of variable pricing
>all the Tyler Perry movies are cheapest
>all the cheapest movies are targeted at blacks and poor
>”white people have film privilege since the good movies cost more and they can afford to watch them”
>”we need enforced quotas to ensure expensive movies are just as bad as the cheap ones”
>every movie is now Tyler Perry tier
>finally.... equality

1. Yeah, diversity and such.
2. Waitresses are at the absolute bottom of the totem pole, but yeah, plenty of people earn this kind of money, especially outside biggest cities. Those people really cannot afford tickets outside of the special days.
Once you get into a corp and you live in e.g. Warsaw then it gets better. I was making 1400 EUR after taxes, which allows for a very comfy life in Poland, although I was on the upper end of the scale, with most of my friends making around 800-1000 EUR (this means university graduates in corporations)

Exactly because it's shit quality like most 2.5h Super Hero turds

Considering how bad movies are steadily getting Tyler Perry will be akin to Akira Kurosawa because it doesn't make you bleed out of your oculars like everything else in 2030

More like gross, inhumane work practices.

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Make better movies.
Stop charging $10 for .50 worth of soda and a $1 box of candy.

Makes sense I was visiting a small town in Katowice. Not a single mudslime or shitskin even at the mall in the bigger city next to the town I was visiting tho.
And everything was cheap as shit (to me at least) and tasty as fuck.

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my theater offers $5 on tuesdays. Also on tuesdays get a free large popcorn with any regular priced drink. its the only days i go to movies except when I saw Godzilla opening day to go with a friend.

Japs are just inefficient as fuck. They put in crunch for nothing instead of optimizing their workflow.

Guess the religion of the man who created Asterix.

scientology

Amerimutts will never know the joys of the cineworld card and meerkat movies kinoseur

>literally dead for 40 years

Yup, that's Poland for you. I noticed that if a company has an office in Poland and there is any sort of business trips going on, more and more people tend to come visit us.

I worked at a Swedish company and I swear, each year we had more Swedes and employees from other countries visiting us. When I asked why they just said it's European living standards at 1/3rd of the price - especially if you like to go e.g to opera or restaurants or clubs. We have some of the lowest crime statistics, people are friendly (unless you are black, then reactions can... vary), food is really good (seriously, try more restaurants, with google places it's extremely easy to find all the gems) and prices are cheap as fuck.

Some of my friends come here like... 3 times a year.

>variable pricing
Sure i dont see the problem
>avengers should cost more than stuber
Oh my fucking god my sides

This sounds like a great way for people to buy tickets to shitty cheap movies and walk in to expensive movies they actually want to watch

While that is true for office work, I feel like mangaka are different. Maybe not.

Solo mangaka I damn well hope so.

literally me.

How much did he offer you?

Yeah this
No way to enforce this unless every theatre suddenly implements automatic doors you must scan your ticket to get into (read: something that'll never happen on a wide scale)

wage cucks defent the doors

DIsney would unironically just make more money that way
People pay an absurd amount of money just to wait in line at a theme park, there are legions of normies who would pay $30 a head just to see the latest Marvel capeshit or like action reboot

They can't even afford to keep more than one of us at the ushers stand, no way they'd pay 10-24 people just to guard each door

So what would the policy be? Movie A is a shitty comedy so it'll be 3 bucks, but Movie B is a Marvel movie so it's $15?

yeees girl slaaayy

This

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get well

No they will have you check in addition to your normal duties. And if Jamal sits in the wrong movie YOU will kick him out.

You can easily pay that much in the states, concession stands are a global scam

bringing the sass I love it

I can't believe people still go to movie theaters in this day and age

I bet they're crawling with obese people and perverts and serial killers and loud kids

That's because they really don't make money on ticket sales. They have to charge more for food and drink to stay in business, especially with rising real estate prices.

It's for the sound

My Local kinoplex in bongland already has this, prices slide from £8 down to £5 the depending on how long the movie has been out, crap movies slide faster.

Ok. So did you ever eat a deep fried Mars bar?
How was it?

I think you are vastly overestimating how much people will pay to see a movie. Yeah sure the fucking reddit retards who gobble up every bit of Marvel/Disney shit out might pay something absurd like that, but believe it or not that isnt indictive of normal people whom Marvel/Disney still make most of their money off of. Those types of people are NOT going to pay absurd prices to go watch a movie in a theater. Most people are already reluctant to spend $14 (depending on how much local costs are) to go.

>Those types of people are NOT going to pay absurd prices to go watch a movie in a theater.
They already are. And they always buy snacks too.

Fuck they could probably buy 2-3 months of Netflix for what they spend on a single movie.

we have an alamo drafthouse here that serves legit meals during the movie, like they have these big comfy reclining leather seats each with their own arm rests and little swivel desks that come over your lap to hold your food, and a kitchen and wait staff and everything. I had a burger and fries and a soda and it was basically like Applebees tier for $10, which is still cheaper than a large popcorn and a drink would be at any other local cinema.

Except they arent. The posts are implying that Disney could make MORE money because they could charge more per ticket. So now people would be spending EVEN MORE on tickets and snacks. Unless you are trying to say the price of snacks makes up the difference in a theoretical price increase of tickets. But I would argue that for most people getting snacks is part of the experience in going to the theater. So again not something the average person would accept. Lastly why would theaters themselves allow that sort of shit to happen? Since snacks are basically free money for theaters.

Yeah they would smuggle M&M in and pay $25 for Mr. America IV: I am the Captain Now

Sounds about the same as here. Maybe even cheaper. This anons post: seems a bit cheap desu.

Have a theater just like you described in my town (granted my town kind of has a higher cost of living than average, but I dont think the price variation would be that much). Ticket is $12 for standard films, $16 for 3d. Large Popcorn and drink combo is $15 i think. So about $27 if you just get a ticket and large popcorn/drink combo. Moving onto the food most meals are around $13-15. But that doesnt include a drink. So for a large thats $20 for a meal, which is more expensive than most restaurants. And while the food is good, I wouldnt say its any better than a typical restaurant. Lastly the place sells alcohol, which the prices are ridiculous for. A "bucket" of beer (5 beers) costs fucking $30 at least. Single beers start at $6.50. All in all you can easily spend upwards of $100 if you make a date of going to the place (dinner and a movie for 2).

This, im a 12 year old perverted obese serial killer and even i cant stand it

>For now, the answer for theater owners in terms of increasing demand isn't dynamic pricing, but their own, tailor-made subscription services. AMC Theatres, the largest U.S. chain, allows moviegoers to see three films a week for $20 to $24 a month, depending upon the location. Its program has amassed more than 800,000 members since launching last year. For $10 a month, Cinemark offers one free ticket per month and discounts on concessions, among other perks. Regal is expected to launch its service soon.
There it is. Why would anything else be the solution, it's clearly this. I go see pretty much everything using amc's subscription, and I haven't paid for a streaming service in a couple of years, and can't even remember the last time I paid for a movie on physical media. Any chain not planning on using this model is fucked.

Oh boy here we go.

>There are three films a week worth of movies worth watching
At this point I don't spend $20 a year on movies.

I'll watch anything. I'm literally about to watch Charlotte's Web 2 on Vudu. You don't like movies, and personally, I don't you shouldn't be allowed to see them.

i work at a movie theater and already defend against this. it takes 0 effort we have cameras and just ask them to leave. its nbd most of the time.

>I don't you shouldn't be allowed to see them.
I agree

it's under a fiver at vue and prebooked online

not sure why anyone goes to cineworld/showcase/odeon

Get woke go broke.

Well you're lucky
I wouldn't expect the same from Regal. They're doing too much shit

just find a disabled person and use their cea card

>I'll watch anything.
You have brain cancer.

>living in the US of A

I also agree with word salad.

I like movies. I'm not stupid enough to think movies are supposed to be "good".

Dude, it's a prison. We're not allowed out.

then regal will fail. its capitalism. less big guys is better for everyone anyway.

pro-tip to everyone else go to the fucking drive in its basically free and you get two movies, and chicks always get cuddly.

I don't even know what half the posts people write are even supposed to mean anymore. Are all zoomers just born with brain cancer now?

My local Cinemark does discount Tuesdays for $5 and regular matinees are $8. There's a Wal-Mart in the same lot so my girlfriend and I buy cheap snacks and drinks to sneak into the theater.

>offering dynamic pricing depending on the time of day and day of the week — a scheme also used by the hotel and airline industries
And here we see a hint of the madness it would become. They would have different prices for time, day, how new the release is, the anticipated interest, seating sections, seat types, being able to sit together as a group, you name it. And they'll do everything to make the interface for buying tickets as confusing and misleading as possible so you can't compare two cinemas showing the same movie. Also expect add-on costs at the theatre once you are there. Do we really want watching a movie to feel like trying to book a flight?

Why does the picture look like it was taken in fucking Turkey? Did Poland finally get pozzed?

>box office woes
>box office earnings records being broken every year
>most of the top 15 highest grossing movies of all time have been released within the last few years
>mfw they claim box office woes

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I'm older than you. If I want to watch it, I watch it. I do what I personally want to do, without worrying about what twitter users or Yea Forums posters think about it. Also, I don't play video games.

Tbh I hope Regal fails
This dumbass merger ultimately cost me my position and they've shown time and time again they don't care about their employees during this whole thing. Only reason I haven't quit is because I'm expecting to undergo surgery some time later this year

>i work at a movie theater and already defend against this. it takes 0 effort we have cameras and just ask them to leave. its nbd most of the time.

Can I work at your movie theatre rather than mine where I don't have time to track two to three teens walking into the wrong cinema out of five hundred people?

there used to be this theater near my house that would show movies that had been in the theaters months ago for way cheaper, and they lasted a lot longer and did a lot better than the regular movie theaters in the area, I would legitimately consider going to see a mediocre movie if it only cost a few bucks.

Fuck this made me laugh too much

THE ABSOLUTE SIZE OF THOSE TITTIES

just wow....

But they already have that. Standard price at the white people theaters, $1 at the nigger theaters.

>where a ticket now costs upward of $17 or $18
imagine still going to the cinema in this day and age

Look at the funbags on this hose hound