>Movie theaters can’t survive on superhero blockbusters alone, and that’s a problem for a cinema industry in which big-budget Hollywood franchises are increasingly squeezing out smaller movies. AMC Theatres, the world’s largest exhibitor, is trying to do something about that.
>The Leawood, Kan.-based company is spotlighting a select set of “character- and narrative-driven movies” through a new marketing and programming initiative in some of its U.S. theaters, AMC said Thursday.
>The program, dubbed AMC Artisan Films, will seek to boost certain movies that might have trouble gaining traction as moviegoers increasingly choose well-known brands, such as Marvel Studios and Pixar, over midbudget dramas, comedies and quirky independent fare. The dominance of movies such as “Avengers: Endgame” has made it tough for critically acclaimed pictures such as “Booksmart” and “Late Night” to get oxygen at the local multiplex, according to box office analysts.
>“[W]e aim to expose more moviegoers to specialized films and increase their theatrical success,” Elizabeth Frank, AMC’s head of worldwide programming and chief content officer, said in a statement.
>It may sound like a potential boon for cinephiles tired of sequels, spandex and spooky dolls. But what, by AMC’s standards, qualifies as “artisan,” and how will the company use its muscle?
>The company did not immediately provide details on how many of AMC’s locations would be participating in the new program.
>According to AMC’s announcement, a movie that gets the AMC Artisan Films seal is “an artist-driven, thought-provoking movie that advances the art of filmmaking.” The program will begin with Working Title and Universal Pictures’ Danny Boyle-directed comedy “Yesterday,” which is expected to open with a moderate $10 million this weekend.
>Other qualifying films on the lineup include A24’s folk horror flick “Midsommar”; the upcoming “Downton Abbey” movie from Focus Features; and Warner Bros. and New Line's “Blinded by the Light,” about a British teenager inspired by the music of Bruce Springsteen.
>The company will promote such pictures in part by keeping them in theaters longer and by seeking to give them earlier runs in limited release, Frank said.
>The genesis of the program came from a meeting between AMC’s leadership, including Chief Executive Adam Aron, and Directors Guild of America members in Los Angeles, the company said. During the meeting, “Fried Green Tomatoes” director Jon Avnet emphasized the importance of exhibitors embracing smaller films, the company said.
>capeshit is literally the cancer of the film industry wow who knew
Lucas Bennett
>tattoo Sorry I can't take her seriously
Thomas James
lets hope it's terminal cancer
Angel Sullivan
BASED AMC FUCK CAPESHIT
Julian King
fat, saggy tits in such a young lady are just sad. that kind of shit tits usually come with those unaesthetic pepperoni nipples, too. what a shame.
Carter King
>character- and narrative-driven movies Holy fuck the fact they have to specify this is astounding
Andrew Jenkins
>mutt
yikes. pale, blonde blue eyes only please
Luke Reed
im from leawood lol
Andrew Peterson
>We fucked up allowing mega corporations and their high budget trash dominate our theaters. In an effort to woo back customers we lost doing so we will now be showing select lower budget movies from small studios owned by the same mega corporations responsible for all the big budget trash. Please come back to our theaters. No. Fuck them. You couldn't pay me to go back to their filthy smelly theaters to watch their shitty movies. The movie industry as it is needs to be boycotted into oblivion and into the grave along with the Boomers in charge of it.
Michael Evans
>taking a whore seriously user, I...
Matthew Gutierrez
She is likely dramatically better looking than any girl that you will ever come close to having sex with. I don't mean to be insulting but why do you feel the need to post the fact that you "can't take her seriously"? As if you're in a position to talk.
Matthew Foster
i dont watch movies so i dont care
Jayden Fisher
aryan girls have unsexy bodies
Jack Hill
This /thread
Nicholas Johnson
In other words, who can pay us more.
Levi Lopez
>a movie that gets the AMC Artisan Films seal is “an artist-driven, thought-provoking movie that advances the art of filmmaking.” Get our finest Yea Forums kinologists on the committee immediately
Joseph Martin
lmao pretentious faggot btfo
Ian Perry
you don't know who that user is watch your tongue
Isaiah Allen
why are you here?
Gabriel White
This
Connor Edwards
Tattoos are a sign of poor life choices, and she has a thousand cock stare, it's sad.
>she has a thousand cock stare, it's sad. brooo, is this a thing? I didn't know how to describe this shit lmao I've seen this look before
Xavier Stewart
t. jealous ugly roastie seriously you make this place worse
Kevin Butler
This is the only meme on Yea Forums I enjoy anymore and it's mostly because I don't believe anyone is using it ironically and I can empathized with all of you.
Oliver Wood
In case you hadn't notice, this thread is about MOVIES Fuck off and take it to /r9k/
Ayden Perez
Pretty based. Go AMC.
Jacob Perez
Ok joes is the shit
Hudson Diaz
You're the biggest retard on the planet if you actually think women come to an anime imageboard
Noah King
>t. amerimutt
Caleb Taylor
newfag detected
Angel Stewart
The hardest pill for any incel to swallow is that the world will continue with or without them, I’ve found that most of them aren’t actually pathetic nice guys but incredibly entitled and self centered manchildren who probably wouldn’t have nearly as much trouble with women if they weren’t so narcissistic
Brandon Howard
to suffer
Austin Parker
How many buzzwords are you going to use?
Isaiah Jackson
shut the fuck up and go dilate
William Rodriguez
first is was roasties now its trannies? can you make up your mind already?
Henry Morris
>Avengers over >Star Wars franchise in the shitter >nuHarry Potter films doing even worse >Pirates of the Caribbean never coming back >Toy Story 4 underperforming "Hey g-guys, member quality movies? Well, we might show some of the select ones. Smartphones welcome!"
Colton Nguyen
What alternative reality are you in?
Thomas Cooper
Looks like I have to teach everyone of them to you newfag
Joseph Mitchell
>AMC Artisan Films Will these artisanal motion pictures be organic and locally produced?
