$100 million dollar budget (plus marketing)

>$100 million dollar budget (plus marketing)
>$324 million worldwide gross (the studio gets approximately 50%)

OH NO NO NO NO NOOOOOO

>inb4 it's an unknown property to normies, it's a good result for a risky film like this

Guardians of the Galaxy made almost 800 million, Ant-Man made 520 million, Doctor Strange made 680 million... There's no excuse for shitty box office result like this. This is the lowest grossing film in the whole DCEU. Even Suicide Squad made like twice the money.

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ok

I thought the budget was 80m including marketing.

>including marketing

LOL

The absolute minimum Hollywood spends marketing a film is $60 million. You think they made Shazam for $20 million?

Maybe they should have released it around November or December as it is a Christmas movie. I don't think sticking it in between Captain Marvel and Endgame was a good idea.

/thread
It's still getting a sequel and Black Adam spin off
*dabs*

they spent 90 million making it and 40 million marketing it
this information comes from reliable sources

fucking this.

do you know how expensive tv ads are? they can reach 100 000s per second. now multiply it with 100 countries worldwide.
t. non-capeshitter
t. worked in marketing

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>META THIS, META THAT
shit flick. even as a kids flick it was pathetic.