>$100 million dollar budget (plus marketing) >$324 million worldwide gross (the studio gets approximately 50%)
OH NO NO NO NO NOOOOOO
>inb4 it's an unknown property to normies, it's a good result for a risky film like this
Guardians of the Galaxy made almost 800 million, Ant-Man made 520 million, Doctor Strange made 680 million... There's no excuse for shitty box office result like this. This is the lowest grossing film in the whole DCEU. Even Suicide Squad made like twice the money.
The absolute minimum Hollywood spends marketing a film is $60 million. You think they made Shazam for $20 million?
Levi Sullivan
Maybe they should have released it around November or December as it is a Christmas movie. I don't think sticking it in between Captain Marvel and Endgame was a good idea.
David Green
/thread It's still getting a sequel and Black Adam spin off *dabs*
David Bennett
they spent 90 million making it and 40 million marketing it this information comes from reliable sources
Isaac Bell
fucking this.
Jonathan Turner
do you know how expensive tv ads are? they can reach 100 000s per second. now multiply it with 100 countries worldwide. t. non-capeshitter t. worked in marketing