Wonder Woman is iconic but not nearly as iconic as Superman and Batman...

Wonder Woman is iconic but not nearly as iconic as Superman and Batman, despite being the third member of the DC trinity. Why is this?

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She's a woman in an industry that's primary for male people.

She absolutely is as iconic as them.
The phrase you're thinking of is "commercially popular".

Yes she is. She doesn't have good comics.

Nobody ever cared to use what was already there. The only difference between Joker and (let's say) Cheeta is a fuckton of stories. Whitout those, Joker would still be just an evil clown. Now she is too iconic to start from scratches and to underdeveloped to be appealing
Nothing about her ever sticks. If there is no immutable core lore, there is no character. You are just a brand, an "icon". Imagine if the following batman traits were always shifting and equally valid: orphan/non orphan, friend with Gordon/wanted from police, murderous/no kill rule, batmobile/no batmobile, uses guns/is against guns, butler/no butler, no Gotham/maybe, human/superhuman, gadgets/no gadgets. Batman would be unidentifiable shit too.
every new asshole tries to reinvent the wheel and fix what was never broken, retelling her origin and askin "who is WW?"
Honestly she isn't even a character at this point. Proof is that even comics readers thought that Gal Gadot's movie was accurate to the comic (or well cast).

She's a woman

Because thats how every trinity works, there is always a third member way less accomplished than the other two

Only one that didn't get her own Solo Cartoon back in the 90's.

The "DC Trinity" is Batman, The Joker, and Harley Quinn, and you know it.

The trinity concept has always been a marketing meme