How did she do it...

How did she do it? How did Spider-Gwen managed to achieve more success and popularity in 5 years than all other Spider-Women combined (Mayday Parker, Jessica Drew, Julia Carpenter, Silk, Araña...) have in the past 4 decades?

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She's hot and a big name

heavy marketing push to people who dont read comics

She's still obscure by every metric

someone that doesn't read comics decided to put her in a movie

Solid design

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iconic character design

She's been in a popular movie, several cartoons, several videogames, and in Funko Pops. Kids and casuals know who she is, including my parents.

How could non-Stacies ever compete with a literal Stacy? Just think.

Popularity my ass. Artificial at best. She's the most marketed Spider-Woman to date because The Amazing Spider-Man movies made the name "Gwen Stacy" popular, and her costume got a lot of attention. Her books don't fucking sell, and they've given up on making her a "what if" and instead are now pushing her hard as a 616 mainstay. When Spider-Verse 2 rolls around, I'm almost certain casuals will toss her aside in favor of Silk, which will result in a Silk push.

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