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>Why did comics commit economic suicide?
>One word: video.
>In the past, comics were mostly aimed at children. We could argue about why this is, but that's where the market led in the early days. It seemed to work, so publishers never tried hard to reach adults.
>Then along came video, and the kids had an even easier way to get simple stories, so comic sales fell. The rational response would be to say "right, what can we do that video cannot?" Answer: highly condensed stories. but instead, terrified of losing the traditional market, the comics decided to copy video instead: with more pictures and less reading.
>This is a battle comics cannot win!
>Video has 24 frames a second Comics can never equal that. Video has no thing to read. Comics can never equal that - video can compensate with sound, but comics can't. Chasing video is economic suicide.
>Other reasons why comics became more cinematic
>Comics publishers can justify their love affair with video in four ways:
>A small number of cinematic comics sold well. E.g. Dark Knight Returns. But they also cost a lot more money. They only work as an occasional high priced novelty.
>Older comics rely on expository dialog (i.e. where the heroes give a running commentary of what's happening). Sure, this is artificial, but so is the modern cinematic style: nobody really talks like they do in the movies, saying just the right clever thing in just the right way.
>Self-selection. The only people still buying comics are the ever shrinking minority who like what is being produced. Naturally they vote for more of the same.