So is it a flop or is it not :(

It’s not a flop unless you’re intentionally comparing it to other films with higher production and advertising budgets. Companies doesn’t do that, they care about if its a financial success or not

Looks like it was a profitable success to me.

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Its a flop that made money, critically acclaimed, and ensured a sequel.

no

>first "successful superhero movie in the last decade to make less than $500 million
Way to go DC

I dunno what the general/average gains are, but we should remember that they consider home video profits as part of the box office.

I think. At the very least, BD/DVD sales are given heft in the final numbers.

like the fem-busters? Or nu-hellboy? Or the continuation of the Dark universe?

They knew they would get buried by the MCU sandwich so they spent as little as they could on it, marketing included, to maximize profits

Same with Joker

They're in don't give a fuck mode right now

Yes

Literally every movie gets one announced

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It made 3-4x its budget before home distribution. It did pretty good.

Shazam kinda got screw over. Endgame is gonna be top dog for the next few weeks. The we got the Bollywood Aladdin feat. the fresh prince. Then a week after that we got Godzilla. I guess they just had to put it somewhere and hope for the best.

The thing you fucktards need to understand is just because a movie bombs doesn't mean the studio didn't spend a shitton advertising it

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Sounds to me like they just gave it the appropriate budget.
A rare case of good planning on WB's part.

Are you one of those people that says Suicide Squad was a flop because it needed to make a billion to cover the advertising budget?

Why do you care?

>Endgame is gonna be top dog for the next few weeks. The we got the Bollywood Aladdin feat. the fresh prince. Then a week after that we got Godzilla. I guess they just had to put it somewhere and hope for the best.

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No because that's fucking stupid

This is the golden age of superhero movies where the floor should be $600 million. Shazam barely got half that

40 million max for marketing, that's peanuts

People thought Pokemon would be a dead fad by 2000

I thought that shit came out in july for some reason. But I don't expect much from Dectective pikachu,i'm not saying it will fail, I just don't know how much nostalgia can carry this film.

Looks like WB is gonna have to earn the 1 at the BO this may.

It's not just Gen 1

Flop sadly. It had a lot of marketing but couldn’t hit 500M. But it was critically praised and audience praise.

It will get one more chance with a sequel. If it fails again then you can RIP Shazam.

>moving goalposts

What do you mean "nostalgia"? Pokemon is still alive and thriving.

This is the golden age of superhero

Is it really the golden age when we only have one successful franchise? DC is hit or miss with the general public. The hellboy reboot is DoA, Wolverine and Deadpool are the main factors in keeping the x-men franchise alive. Spider-verse made the same amount of revenue with a similar budget as shazam, which technically means it flopped. The FF4 reboot was reviled. This doesn't look like a golden age.

>thinking Detective Pikachu is going bomb
You are actually retarded, that yellow rat is going to steamroll over Aladdin

among the normir mainstream it died by 2000 and got recognized again in 2016

Yeah its in the mind of the general public. Pokemon GO probably helped a lot of casuals become aware of the pokemon outside of gen1. But how many of them are gonna go see detective pikachu?

Not a flop but the Marvel brand is just too fucking big that Shazam suffered. Captain Marvel made more in the US this Thursday than Shazam did.

It's made its money back, but it's not sequel material. Might make another $20m domestic, basically done internationally, going to finish around $350m. This is lower than i would have predicted based on that opening.

I mean I'm happy for the people that worked on it, because it's always nice to have a well-regarded movie that doesn't flop, but they're not likely to get called back in to work on a sequel on these numbers.

Goalpost hasn't moved you just came up short

Venom had the exact same budget and made $800 million

Typical goalposting Marvelcuck

>Goalpost hasn't moved

>"Shazam was a flop"
>It twice its budget and then some
>"B-but what about the marketing?"
>Unlikely to have been excessively bloated
>"B-but look at the money all these other movies made"

Doesn't matter. Shazam made the money it needed to make, end of story.

We did at least get Mindposting out of it.

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Budgets are unknown. The Numbers is calling it $85m, but they usually don't include marketing estimates; boxofficemojo is calling it $100m, and they often do include marketing estimates (though not as often as boxoffice.com used to), but $15m wouldn't even cover the tv spots - Variety noted on 4 April that Shazam! had spent just shy of $7m on tv spots over 50 domestic networks that week alone.

So it's probably spent something more normal - typically 50% to 100% of the production budget again - and in that figure we'll include international ad spend as well.

For a movie to make what's almost certainly going to be under $400m worldwide, and cost $85m-$100m + $40m-$50m in ads + ~50% of the gross on distribution is... not great? But it has a feelgood audience, will probably make any initial losses back quickly in tv rights, and will be on every network at Christmas, because it's totally a Christmas movie.

>Yfw it was Mr Mind who placed Shazam three weeks before Endgame

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They're literally already working on a sequel.

Like Captain Mar... oh...

Hell yes

Ay fuck you mang

inclined to believe the rumors Feige hated the film

Did its money back, but was a lower budget that most superhero movies anyway.

Box office and home video are counted and reported separately, and even if they weren't it would likely be irrelevant to the numbers you're looking at considering that in the US at least you can't even preorder the movie from Amazon yet.

Hellboy?

It could happen, but I'll be shocked if the first ever live action Pokemon movie doesn't make huge numbers

That also isn't a flop

It's a bomb

Financially yeah, but every cape movie is a financial disaster if it does not make 1 billion (which is the equivalent of one tenth that pre-inflation).

But critically it was the most fun cape movie since, I dunno, Mystery Men or so.

If you think Captain Marvel isn't getting a sequel then you're delusional.

They'd probably make more money just re-releasing the Robin Williams version than they'll make on the live action if you consider how much it cost to make.

I hope Rogue is in it.

It's not. Stop that shit

The budget is also significantly lower than the other movies you fucking retard

So yes, it in fact profitted them as much as a 500 million movie would do that had over 200 million for budget

Learn math you fucking idiot

Dwayne Johnson is moving forward with Black Adam, they already have the script and all.

You aren't wrong about calibrating for budget, but there are also theater percentages which can change weekly and marketing costs. Sometimes those figures are known but frequently they're obscured, and those unknowns are why these slap fights occur in the first place.

Hee hee haw haw haw...

Yes

no

yes

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At least it made its money back and is considered the better Captain Marvel movie......

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good movie, however airing during the same period as avengers was the biggest mistake they could have ever made.

Should've gone with a November release or something. Then it would most likely make more