What went wrong?

They did TV animation rather than music television. They abandoned their niche in favor of one that was already full.

Do you think that if Celebrity Deathmatch was revived, people would hate it due to the sheer amount of pop culture references and celebs that people think will only be famous for a few years then fade to obsurity?

MTV, obviously.
youtube.com/watch?v=yg1EUzysElE

Clone High
Downtown (which would eventually give us Megas XLR)
Good Vibes
Spider-Man: The New Animated Series

I guess it’d be like SNL or current South Park: some like it, some hate it, won’t be relevant a week from now.

BTW they announced a CDM revival not long ago:
variety.com/2018/tv/news/celebrity-deathmatch-revival-ice-cube-1203080226/

Well, Ice Cube is heading a relaunch, so guess we'll see.

desu quality fell down in the 00s, but Undergrads and Clone High have their fans
The unfortunate truth is that music videos didn't bring the ratings all their non-music programming did, which is why they pushed it out. It's fine now because you can watch all the music videos you want on the internet.

they never made a scud cartoon

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They got rid of the music for one thing.

What is Mtv today? Isn't all the Real World, Jersey Shore, 16 and Pregnant stuff dead now since like 2015? Do they still go after teenage girls?

Yes. Its just pregnant teens, dating reality shows, and that stupid "Challenge" show starring nobodies from past seasons of Real World and Road Rules (neither of which are still airing, mind you).

So it hasn't changed at all since 2007

They aired Beavis and Butthead for about a month in 2011, but pretty much.

But they made animation for teens and adults, which is quite niche itself

Music companies decided that they needed to recoup "losses from Napster and p2p sharing" and jacked up prices for music licenses.

>’Deathmatch’ was the meme before memes

Ugh, I guess it wouldn't be Viacom if it didn't have a fumbling grasp on what's hip to the youth of today.

How do they even stay afloat?

And lets not forget about the weekly Ridiculousness marathons.

based

they allowed to let Mike Judge revive the show under a different channel, at least. But he's too busy to revive it

Merging and remerging with CBS, despite an ongoing battle with the Redstones.

Just like the original then

You'd think Adult Swim would be all over that.

They're too busy giving all of their production budget to Dan Harmon.

Viacom

As someone who grew up with MuchMusic, does MTV even play music videos anymore?

None at all in fact MTV dropped Music Television from itself years ago and the M means nothing now. There's MTV Classic if you want to watch music videos.

This seems to be the way of things with just about every channel now. History Channel has aliens and stuff. Hell, I remember watching actual surgeries as a kid on TLC (The Learning Channel). Doctor's could even apply for education credits for watching it. Now you have Cake Boss and Little People Big World... the fuck happened?

Network decay. CN barely got out of that trope

Insistence on never giving anything a second season after Daria.

There's something just so cool about MTV's animation. I've been really into them lately. Favorites are probably Clone High, The Maxx, and Downtown, also Sifl and Olly, but not sure if that counts as animation.

I love watching old Liquid Television, too, I wish they released a DVD set or something.

There's just something really special about MTV's animation.

>History Channel has aliens and stuff
The amount of that programming there is nothing compared to Travel Channel

Holy shit. I didn't know Scud was real.

Cake Boss ratings > Surgery ratings. That's it. As new people take over the networks, their focus turns to increasing the ratings, even if that means completely altering the programming.

Besides, YouTube and some university websites have them

That's retarded. Even Much plays music videos and I don't even think they're required to anymore.

Does MuchMusic? They've devolved into the same trashy party teen shows at this point.

>Good Vibes
I swore that was Fox...

Considering half the channel is about teen pregnancy, I don't know what exactly they're trying to sell. Condoms?

At least when they cancelled Fear (also the second highest rated show at the time,) it was because it was costing them like a million dollars an episode. Although it'd probably be a hell of a lot cheaper now, what with GoPros.

Road Rules hasn't been on since 2007 (2004 if you don't count that Viewer's Revenge series.)

The Real World had four "themed" seasons about ex-lovers living together, enemies moving in, challenges to stay in the house, etc. There's a reboot in development for this year that's going to air on Facebook Watch of all fucking things, but it sounds like it'll be a return to form.

It was sort of the first block of animation to be aimed at teens and young adults, and MTV prided itself on being counter-culture anyway, so they were willing to take more risks and be more creative. That's sort of how it was in general in that Gen X period when the rise of cable television created more channels and more opportunity (Nickelodeon is a prime example.)

A third of their schedule is still music videos, although most of that is played in the early morning.

I love how Mike sounds like a more laid back Hank Hill

You people think modern 2019 Cartoon Network and Disney channel have shitty scheduling now?

you have no idea what 90s Mtv was like with the fucking insane schedule where you legitimately had no fucking idea when Oddities, or Daria might be on. It could be 11:30 tuesday, then 9am on Friday, then off the air for three months and on again at 3am on a monday without any warning.

Not only did they take shit off the air for months at a time and never advertise a series, when they finally did decide to air them it might be on at any random point of the day and week between noon and dawn the next day. And never the same hour between any two days of the same week. Even then it might still be bumped for a 9 hour block of Road Rules/Real World that tv guide had no idea would be on.

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It's 80% reruns of cancelled shows from 2013

Viacom stopped giving a shit years ago and most of their channels just aired what people tune into, so now

>TLC is mostly carnival freaks channel with fat people, little people, white trash, and hoarders
>Scifi is wrestling and designed to be bad horror movies
>Mtv is the tween girl channel with teen pregnancy, rich girl birthdays, and blind dates
>Nickelodeon and TV Land is the suburban mom channel
>Disney Channel is the pre-tween girl channel who are not allowed to watch Mtv yet, with tween sitcoms and tween musical movies,
>history channel is ancient aliens and pawn shops

>he didn't have a TV guide

That and Mike Lazzo is in charge so.....

Scud is very real.
en.wikipedia.org/wiki/Scud:_The_Disposable_Assassin

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I miss the stoner pre adult swim stuff on Mtv

Top 5 Mtv shows?

1: Dowtown
2: The Maxx
3: Clone High
4: Beavis and Butthead
5: Wonder Showzen

Also I have a soft spot for Brothers Grunt